Industry Blog: global branding & marketing insights for international firms, by Van Zyl Connections.

Your Brand Story Is Your Strongest Marketing Tool

Your Brand Story Is Your Strongest Marketing Tool

Your Brand Story Is Your Strongest Marketing ToolVan Zyl Connections
Published on: 18/02/2026

Your brand story builds trust, clarity, and connection. Discover how authentic storytelling strengthens your message and becomes one of your most powerful marketing tools.

Brand Messaging & Communication
The Power of Brand Storytelling: How Emotional Branding Drives Conversion & Loyalty

The Power of Brand Storytelling: How Emotional Branding Drives Conversion & Loyalty

Van Zyl Connections
Published on: 03/11/2025

Emotional connections aren’t just nice to have—fully connected customers are 52 % more valuable than those who are merely satisfied. This blog explores why storytelling resonates and how to craft narratives that drive loyalty.

Brand Strategy & Consumer Psychology
The Psychology of Branding: Why People Buy Stories, Not Logos

The Psychology of Branding: Why People Buy Stories, Not Logos

Van Zyl Connections
Published on: 20/10/2025

A logo may spark recognition — but a story builds belief. In today’s competitive global market, brands no longer win by design alone. They win through emotion, meaning, and connection.

Brand Strategy & Consumer Psychology
How to Build a Brand That Resonates Globally: Storytelling & Design Principles for 2026

How to Build a Brand That Resonates Globally: Storytelling & Design Principles for 2026

Van Zyl Connections
Published on: 10/10/2025

Explore how to craft a brand that resonates globally through storytelling and design trends for 2026. Learn key principles and trends shaping international brand success.

Branding & Design